Hi, I'm Sofia

DSCF2549.jpg
headshot.jpg
 

I’m from Sweden and came to the states in 2006 to play soccer and to get a degree in Graphic Design  at the University of Bridgeport in Connecticut. After working on an Industrial Design team at IPS in Long Island I made my way to Brooklyn in 2013 and joined Percolate, a startup building software for marketers. Since then the company has grown from 40 to 300 people and landed customers like Levi’s, Cisco, GE, Mastercard, and IBM.

As the Creative Director I had the opportunity to build an amazing team of Brand Designers, Videographers, Motion Designers, and Frontend Engineers. We partnered with the Marketing Team to express our brand and product across events, demand generation, editorial, and product marketing.

In the spring of 2018 I left New York to spend four months hiking the Pacific Crest Trail.

I currently live in San Francisco and do consulting for some awesome companies. Want to work together? Or chat about hiking? Drop me a line at hoflins@gmail.com, or on social @sofiahoflin

 

Reads & Listens

2019

A Brief History of Time
Stephen Hawking
Audiobook

A Short History of Nearly Everything
Bill Bryson
Audiobook

A Guide to the Good Life
William B. Irvin
Audiobook

The Name of the Wind
Patrick Rothfuss
Audiobook

A Short History of Mozambique
Malyn Newitt
Book

Factfulness
Hans Rosling
Book

White Fragility
Robin DiAngelo
Kindle

The Wise Man’s Fear
Patrick Rothfuss
Audiobook

Diamonds, Gold, and War
Martin Meredith
Kindle

Americanah
Chimamanda Ngozi Adichie
Book

Half of a Yellow Sun
Chimamanda Ngozi Adichie
Kindle

A Little Life: A Novel
Hanya Yanagihara
Audiobook

Station Eleven
Emily St.John Mandel
Book


2018

Grapes of Wrath
John Steinbeck
Audiobook

The Untethered Soul
Michael A. Singer
Audiobook

1Q84
Haruki Murakami
Audiobook

1984
George Orwell
Kindle

The Unbearable Lightness of Being
Milan Kundera
Audiobook

From Here to Eternity
Caitlin Doughty
Audiobook

The Longest Way Home
Andrew McCarthy
Audiobook

Harry Potter 1-7
J.K. Rowling
Audiobook

Revolutions: English Revolution
Mike Duncan
Podcast

Revolutions: American Revolution
Mike Duncan
Podcast

Svensk Historia (Swedish History)
Olle Larsson, Andreas Marklund
Book

Constitutional
Lillian Cunningham
Podcast

Turn the Ship Around
David Marquet
Book

Into Thin Air
Jon Krakauer
Audiobook

Bright Lights, Big City
Jay McInerney
Audiobook

Island
Aldous Huxley
Audiobook

Hur jag lärde mig förstå världen
Hans Rosling, Fanny Härgestam
Book


2017

Barbarian Days
William Finnegan
Book

To Kill a Mockingbird
Harper Lee
Audiobook

The Dharma Bums
Jack Kerouac
Book

On Writing
Stephen King
Book

Shoe Dog
Phil Knight
Audiobook

In Search of Captain Zero
Allan Weisbecker
Audiobook

Story Genius
Lisa Cron
Book

The Elements of Style
William Strunk Jr. & E.B. White
Book

Start with Why
Simon Sinek
Book

Leaders Eat Last
Simon Sinek
Book

The War of Art
Steven Pressfield
Book

Buying In - What We Buy and Who We Are
Rob Walker
Book

The Power of Now
Eckhart Tolle
Book

A People’s History of the United States
Howard Zinn
Book

A Million Miles in a Thousand Years
Donald Miller
Book

Brand Thinking and Other Noble Pursuits
Debbie Millman
Book