Develop a Percolate campaign that celebrates customers who's been driving positive change within their organizations. Deliver a film series with personal portraits of CMO's including their background, their approach to digital transformation, and the obstacles and successes they encountered along the way.
- Pitch customers on the campaign idea and organize 2-3 day shoots
- Directing interviews and b-roll shoots at customer's offices and sites
- Conduct on camera interviews with CMO's and members of their teams
- Deliver 2-3 min finished customer films, case study pages, and promotions
For our first Changemakers film I and Art Director Alex Mayer flew out to San Francisco to spend two days with Tamara Bohlig, the CMO at AssetMark. AssetMark is a financial services company, and we were excited to capture her story of bringing a traditional brand into the digital world.
After shooting the interview with Tamara in a Breather space downtown San Francisco and spending a full day with her team at their offices in Concord we were able to put together a beautiful customer film describing the challenges and opportunities Tamara experienced going through a digital transformation.