The challenge

 

Develop a Percolate campaign that celebrates customers who's been driving positive change within their organizations. Deliver a film series with personal portraits of CMO's including their background, their approach to digital transformation, and the obstacles and successes they encountered along the way. 

 

My role

 
  • Pitch customers on the campaign idea and organize 2-3 day shoots
  • Directing interviews and b-roll shoots at customer's offices and sites
  • Conduct on camera interviews with CMO's and members of their teams
  • Deliver 2-3 min finished customer films, case study pages, and promotions
 

The backstory

For our first Changemakers film I and Art Director Alex Mayer flew out to San Francisco to spend two days with Tamara Bohlig, the CMO at AssetMark. AssetMark is a financial services company, and we were excited to capture her story of bringing a traditional brand into the digital world. 

 

Result

 

After shooting the interview with Tamara in a Breather space downtown San Francisco and spending a full day with her team at their offices in Concord we were able to put together a beautiful customer film describing the challenges and opportunities Tamara experienced going through a digital transformation.
 

 

Credits

 

Art Director/Editor: Alex Mayer

Videographer: Vin Chandra