The challenge

 

Creating a brand identity, website, and marketing collateral for States Title, a tech startup aiming to revolutionize the home buying experience through the use of predictive analytics.

 

Design System

 

The design system is based on an abstract visualization of predictive analytics.

design_idea.png

The prediction will vary depending on the available data points. The variations below represents the unique outcomes.

You could also interpret the meaning of the shapes as States Title transforming a fragmented process into a unified experience. The variations below then represent the uniqueness of each case.

design_idea_variations.png

The symbol in the logotype is a simplified representation of these ideas.

design_idea_symbol.png
 

 
 
logo_full-01.png
 
logo_symbols-01.png
business_cards.png
posters.png
brochure_covers.jpg
website_home.jpg
website_product.jpg

Credits

 

Developer: Sean Connolly

Marketing Lead: James Gross

Demand Generation Lead: Nicole Sanders