Creating a brand identity, website, and marketing collateral for States Title, a tech startup aiming to revolutionize the home buying experience through the use of predictive analytics.
The design system is based on an abstract visualization of predictive analytics.
The prediction will vary depending on the available data points. The variations below represents the unique outcomes.
You could also interpret the meaning of the shapes as States Title transforming a fragmented process into a unified experience. The variations below then represent the uniqueness of each case.
The symbol in the logotype is a simplified representation of these ideas.