The Client Summit
The team designed the event experience for ‘The Client Summit’, a Percolate event bringing clients together to share their experiences & best practices, and to learn about new the Percolate platform. The event had 300+ attendees and was hosted at TheTimesCenter in NYC.
Brand identity
Our goal was to create a brand identity that was unique to The Client Summit, but at the same time fit nicely under the Percolate umbrella brand. We based the identity on the 'Pyramid of Needs', a framework for how marketing organizations become more successful. Simplifying the pyramid into five stacked bars and repeating them at different sizes and intervals brought a sense of rhythm and movement to the system.
Result
Event materials included totebags, programs, badges, notecards, socks, pocket squares, coasters, animations, and presentation slides.
